Pay-per-click ads, also known as “sponsored links,” can be found along the top and right hand sides of the results windows of most major search engines. One of the key benefits of PPC ads is that their placement can be contextual, meaning that they appear next to related and relevant content that prospects are interested in.
Many businesses cite pay-per-click (PPC) advertising as the greatest direct response tool ever created. Some businesses were built on pay-per-click marketing and many others have replaced traditional advertising strategies with PPC campaigns, often with very favorable results and at a much more cost-effective rate.
Interactive Web Alliance can boost your website’s position on the results pages of most major search engines and we can do this at an affordable rate.
PPC ads, which many people consider an extension of classified ads found in traditional newspapers, appear based on the keywords being bid on in an auction-style format. Typically, the higher a maximum reserve bid, the higher the ranking the ad receives.
PPC advertising offers many valuable benefits. Your business:
- Pays based on the click-through rate, not on the number of people who view your ad.
- Achieves instant traffic and attracts targeted visitors based on search queries and keyword intent.
- Can connect clicks to actions such as: form submissions; important page views; the downloading of key information from your website; etc. This also allows your business to gain enhanced customer and market information quickly.
- Can test and improve by A/B split-testing ads.
- Can see highly trackable purchase patterns analyzed on the basis of specific campaigns, keywords, ads, etc., which means that you can easily assess which keywords work best.
Today, even as social media marketing makes inroads into influencing consumers’ purchasing decisions, search engines still drive more than 70% of all traffic to websites. Targeted traffic is the primary difference between prospects who are casual window shoppers versus attracting prospects who are likely to purchase the product or service your business offers.
Interactive Web Alliance has experience using the top PPC platforms, including Google AdWords, Yahoo! Search Marketing, and MSN adCenter as well as second tier platforms like Ask.com and Business.com.
Let us design your complete PPC campaign, including adgroups and keywords. Our team will structure your account in a format proven to deliver leads and phone calls while SEO is taking effect. Our experts have the know-how and experience needed to make certain that your PPC campaign has a strong ROI.
Interactive Web Alliance can provide:
- Keyword generation
- Keyword bid management
- Copywriting, including editing existing content and creative
- Matching keywords to landing pages
- Setting up and tracking conversions
- Geo-targeting local searches
